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This year marks Lexar’s 30th Anniversary, and I have to admit; it makes me feel a bit old. I’ve been a loyal Lexar user for as long as I can remember, and it would be a rare occasion to check my camera and not find Lexar cards in use.
To provide some context for my long-standing support of Lexar, my photography journey began with a Canon AE-1, which still sits on my desk today. Over the years, I’ve bought and sold countless cameras, eventually arriving at my current Canon EOS R5 . Along the way, I’ve accumulated enough EF and RF lenses to test the patience of any spouse. My wife likes to measure the value of my camera gear in family vacations—my 100-500L lens, for example, is frequently referred to as “the family trip to Cuba.”
As for the Canon R5 itself, it has easily captured more than 100,000 images, and throughout that journey, Lexar memory cards have remained a constant part of my kit. As you can tell… I am a nature photographer.
Lexar was founded in 1996 by Micron and quickly established itself as a leader in memory and storage solutions. In 2017, the Lexar brand was acquired by Longsys, a memory technology company founded in 1999 by Huabo Cai in Shenzhen, China. Despite the change in ownership, Lexar has continued to build on its long-standing reputation for quality and innovation in the storage industry.
Today, Lexar operates as a subsidiary of Longsys, which oversees several specialized divisions within its memory and semiconductor ecosystem. These include LongForce, responsible for high-end semiconductor packaging, testing, and surface-mount technology (SMT) manufacturing, and Foresee, which focuses on business-to-business flash memory, SSDs, and industrial storage solutions. Together, these companies provide Longsys with end-to-end expertise across the memory and storage market.
Our ties with Longsys and Lexar run much deeper than my own storage preference. As founder of The SSD Review, we have received, tested and published reports on Lexar and Longsys products since 2011. You probably understand why I feel so old right about now. That’s a whopping 15 years. We have come from USB 3.0 card readers to this Longsys mSSD that you see above, a totally new concept that’s about to revolutionize the storage industry.
The SSD Review was the first to have this in hand and validate that this little storage SSD the size of a quarter can actually store 1TB of data and move that data back and forth at Gen4 speeds of 7GB/s. Sound incredible? It’s latest version is capable of 11GB/s Gen5 speeds and up to a full 8TB in size. Check out our indepth analysis of that Gen4 mSSD here!
We hope to have the Gen5 in hand soon enough!
Anyway… we are getting off track just a bit. This year is Lexar’s 30th Anniversary and Lexar has stepped forward in a big way. First off, Lexar announced their global partnership with Argentina Football this past January by way of celebration and The SSD Review was front and center! I even got a hands-on shot with the World Cup if you would believe it! Check out the event and that special shot here!
Just as exciting, myself and Karen just returned from a Lexar’s ‘Behind the Build’ media tour which brought us all the way to China with stops in Shanghai, Suzhou, Zhongshan and Shenzhen. This was an amazing event where we met and gained friendships with other media spanning the globe from countries to include Serbia, Brazil, Venezuela, Scotland, UK as well as the US and Canada. This was an amazing opportunity to exchange and compare not only business thoughts, but also cultural ideals.
Let me give you an example. In North America we celebrate Halloween as an event where children can dress up and go door to door for candy. In Serbia, it is not seen this way at all and is called Noc veštica (The Night of Witches). I still remember my time travelling throughout with the UN and remember family visiting the graves of loved ones on that night. Back then I was informed that this is done to ward off evil spirits.
I know. I know… Once again getting way off topic. But these things bring me right back to my total experience with Lexar and Longsys. They are more of a people company than they are a business. Karen and I were also fortunate to attend Longsys 20 Year Celebrations along with the opening of the Lexar History Museum back in 2019. To say that it was a cultural eye opening is an understatement. Would you believe at the company party a young man called his soon to be fiance to the stage and proposed right there in front of what had to be 1200 Longsys employees?
That visit was a great comparable as we got to experience the Lexar History Exhibition and Technology Park which was still a work in progress, whereas on this visit, we got to enjoy the final product. Check out that report and then follow along here for an incredible journey!