Kingston Focuses on New E100 SSD As Enterprise Embraces Cost Efficiency

Kingston Helps Drive Big Data and Virtualization Initiatives With New SSDNow E100 Enterprise SSD

  • New Enterprise-Class SSD Drives Offer 10X Gains in Endurance and Reliability;
  • Expansion of Industry Leading SSD Family From Client Through Enterprise
  • Helps Organizations Maximize Database Performance, Safeguard Data and Save on Power Costs

VMWorld 2012 San Francisco, CA & Fountain Valley, CA — August  27, 2012 — Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the SSDNow E100 SSD, the companys new enterprise-class solid state drive (SSD). The new drive enables enterprises to accommodate the performance demands required in support of big data and virtualization initiatives. The new Kingston® E100 SSD achieves up to 10X improvements in endurance and reliability over client SSDs on existing hardware, while drastically reducing the physical footprint as significantly fewer SSDs are needed to handle the tasks of many traditional hard-disk drives (HDD).

The performance and processing requirements required in the rapid analysis of massive data sets and large collections of virtual systems have pushed many servers far beyond their breaking point. The next generation E100 SSD provides vastly higher IOPS compared to HDDs, dramatically reducing processing bottlenecks, computer latency and physical system limitations.

In a recent virtualized database performance test that compared Kingstons Enterprise SSD with traditional HDDs, the review found that replacing a solution consisting of a server with an external chassis containing 24 HDDs with only six internal SSDs increased total database performance by up to 91.8 percent.  The amount of power consumed while idle and while running database workloads for both revealed that Kingstons SSDs used up to 51.0 percent less power than the HDDs, and increased performance per watt by a staggering 184.2 percent.

Companies worldwide have come to depend on Kingston server memory for reliability and performance, said Ariel Perez, SSD business manager, Kingston. We are proud to introduce the SSDNow E100 enterprise-class SSD to help organizations handle such initiatives as big data and virtualized environments. The drives higher endurance and reliability, along with higher IOPS make it an integral part of a datacenter where uninterrupted 24/7 operation is mission critical.

The new enterprise-class SSDNow E100 SSD is shipping immediately and is available in 100GB, 200GB and 400GB capacities. It is backed by a three-year warranty and free technical support.

Kingston will showcase the SSDNow E100 SSD at VMWorld in San Francisco, Calif., from August 26 to 30. Visit Kingston in Moscone Center Booth 219 South Hall.

A product video can be found here, and a database performance video here. The embedded video links, respectively, are: and

For more information visit please visit the SSDNow E100 website here.

Kingston E100 SSD Features and Specifications:

  • Performance: higher IOPS for multi-user environments
  • Endurance: Data Integrity Protection featuring DuraClass Technology
  • Dependable: RAISE for advanced data reliability
  • Secure: self-encrypting drive
  • Durable: DuraWrite optimizes writes to extend endurance
  • Warranty/support: three-year warranty with free technical support
  • Form factor: 2.5″
  • Interface: SATA Rev. 3.0 (6Gb/s), SATA Rev. 2.0 (3Gb/s), SATA Rev. 1.0 (1.5Gb/s)
  • Capacities1: 100GB, 200GB, 400GB
  • Sequential Reads2:

SATA Rev. 3.0 ” 100GB, 200GB, & 400GB “ up to 535MB/s

SATA Rev. 2.0 ” 100GB, 200GB, & 400GB “ up to 270MB/s

  • Sequential Writes2:

SATA Rev. 3.0 ” 100GB, 200GB, & 400GB “ up to 500MB/s

SATA Rev. 2.0 ” 100GB & 200GB – 255MB/s, 400GB “ up to 260MB/s

  • Sustained Random 4k Read/Write2:

100GB “ 47,000/81,000 IOPS

200GB “ 59,000/72,000 IOPS

400GB “ 52,000/37,000 IOPS

  • Maximum Random 4k Read/Write2:

100GB “ 55,000/83,000 IOPS

200GB “ 59,000/73,000 IOPS

400GB “ 52,000/37,000 IOPS

  • Enterprise SMART Tools: Reliability Tracking, Usage Statistics, Life Remaining, Wear Leveling, Temperature, Drive Life Protection
  • Power Consumption:

100GB ” 0.5W (TYP) Idle / 1.2W (TYP) Read / 2.7W (TYP) Write

200GB ” 0.5W (TYP) Idle / 1.2W (TYP) Read / 3.1W (TYP) Write

400GB ” 0.5W (TYP) Idle / 1.2W (TYP) Read / 5.0W (TYP) Write

  • Dimensions: 69.9mm x 100mm x 7mm
  • Weight: 96.6 grams
  • Storage temperature: -40 ~ 85°C
  • Operating temperature: 0 ~ 70°C
  • TRIM Not supported
  • MTBF: 10,000,000 Hrs
  • Total Bytes Written (TBW)3:

100GB “ 428TB

200GB “ 857TB

400GB “ 1714TB

Test System: Intel® C600 Romley Server Platform

1 Some of the listed capacity on a Flash storage device is used for formatting and other functions and thus is not available for data storage. As such, the actual available capacity for data storage is less than what is listed on the products. For more information, go to Kingston’s Flash Guide at

2 Based on out-of-box performance with IOMeter08. Speed may vary due to host hardware, software, and usage.

Total Bytes Written (TBW) refers to how much total data can be written to an SSD for a given workload before the drive reaches its endurance limits.


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