I am sorry but whoever thinks that using incredible beauty to attract customers doesn’t help is just wrong. In fact, I am even preparing for the backlash on my return to home base when my better half questions the necessity of my emphasizing the point with ‘incredible’. Nevertheless, lets look a bit further and see what Smart Storage had to …

Up early this morning and it is a beautiful day at the Hyatt Regency Santa Clara. We are here for the Flash Memory Summit which ‘technically’ takes place 21-23 Aug 2012, however, wanted to jump in a day early as I was invited to take part in a pre-session lecture today called Introduction To SSDs, hosted by Chuck Sobey, President, …

Taking a quick look at Amazon this morning, we were surprised to see the Transcend SSD320 available at prices we aren’t used to seeing for a new release. Considering the fact that the SSD320 is a ‘LSI SandForce Driven’ SSD, it is great news that a ‘new release’ SSD is available at prices more common to typical one day sale …

If it weren’t weren’t enough that we were all taking bets as to who was going to win the arm wrestle between Seagate and Micron over any potential OCZ purchase, Seagate stunned the storage world today by luring back Gary Gentry from Micron to be their Senior Vice President SSD. The totally odd part of this announcement is that it …

A ‘measuring stick’ seems to have evolved in the SSD arena where performance can be separated by the type of data being tested.  Some SSDs excel in transferring compressible data while others in incompressible data, such as we might see in music, video and photography. Our report today will evaluate the new OCZ Agility 4 256GB SSD which houses the …

This SSD report will be a detailed analysis of the OWC Mercury Aura Pro Express 6G SSD, the first and only third party SSD compatible with the new 2012 MacBook Air. This report will also carry things a step further by detailing our migration of the Aura Pro into our 2012 MBA, a system that we had successfully set up …

These just may be the worlds first official pictures of the OWC Mercury Aura Pro SSD for the new 2012 MacBook Air and our thanks definitely go to OWC for sending us this SSD so quickly. We should also thank the Electronista for breaking the news as this allowed us a bit of leverage with respect to early release of …

If there was one thing we wouldn’t have predicted, it was the rush of computer enthusiasts lining up to be the first to have what amounts to be the smallest and most powerful consumer storage medium available. For the most part, we have Lenovo to thank for that as millions of Thinkpad owners played a key role in mSATA SSDs …

Our SSD report today will be a detailed analysis of the Plextor M5S 256GB SATA 3 SSD, a drive that was officially unveiled by Plextor only yesterday. This report is a bit special as Plextor contacted us several weeks back and asked if we might enjoy first crack at this SSD, promising to let them know if it was anything …

I was the ultimate PC Guy.  Being an avid PC enthusiast, as I am a motorcycle enthusiast, I believed that Apple and Harley Davidson were simply brilliant marketing schemes that sold millions on the belief that brand ownership was more important than product build. That was then. Three days ago I received a new Ivy Bridge Mac Air, locked myself …