Toshiba Is 2016’s Fastest Growing SSD and HDD Vendor

Toshiba is announcing that they were the fastest-growing hard disk drive (HDD) and solid-state drive (SSD) vendor of 2016.  According to two recent reports from industry analysts IDC, titled “Worldwide Solid State Storage Quarterly Update, CY 4Q16” and “Worldwide 4Q16 HDD Shipment Results and Four-Quarter Forecast Update“, Toshiba was fastest growing vendor in the global $25 billion HDD segment, as well as in the global $17 billion SSD segment.  Both categories are measured in both units and revenue.

Toshiba A1 Series HDDAccording to Steve Fingerhut. senior vice president and general manager of the SSD and HDD business units for Toshiba America Electronic Components, Inc., “The rapid growth we achieved across both our HDD and SSD portfolios is a result of the trust our customers have in the Americas and Worldwide Toshiba teams to provide a broad array of products that help them scale quickly and remain competitive in a fast-paced environment.  These results are just the beginning as we will continue to roll out innovative storage products that enable the rapid data growth required by Client, Cloud Datacenter and Enterprise applications.”

Toshiba PX series SSDIn the HDD market segment, Toshiba increased their unit market share by 9 percentage points to a 24% total market share.  Toshiba finished the year strong with a 60% increase from the second quarter of 2015 share 0f 15%.  Toshiba proved to be the only HDD vendor to experience growth in total revenue for 2016, with increased revenue share in every product segment, including desktop, mobile, and enterprise (both performance-optimized and capacity optimized) for all four quarters of 2016.  Toshiba’s SSD business unit achieved some very strong growth as well, with a 114% SSD revenue increase in 2016 vs. 2015.  This moved Toshiba up to now being ranked as #4 in market share.

Toshiba MQ Series HDDIDC research vice presidents John Rydning and Jeff Janukowicz state that “Toshiba’s broad HDD and SSD portfolios enabled them to participate in nearly all market segments for storage devices, a key factor that helped to underpin Toshiba’s strong year-over-year revenue growth in CY2016.  With successful launches of new HDD and SSD products over the next few quarters to address demand from cloud service providers and the traditional IT market, Toshiba should be well positioned to sustain further HDD and SSD revenue growth in 2017.”

Toshiba DT series HDDToshiba has many years of storage innovation experience, with comprehensive portfolios of both SSD and HDD products that meet the storage requirements of client, datacenter and enterprise markets.  Toshiba is focusing on four primary market segments with innovative HDD solutions to customer challenges:  The A1 Series is geared to the Enterprise Performance segment; the MG Series is geared to the Enterprise Capacity and Data Center segment; the MQ Series addresses the wide spectrum of usage scenarios that require Mobile Client HDDs; and the DT Series focuses on the traditional Desktop Client usages.

Toshiba BG series SSD finalToshiba’s SSD offerings cover multiple market segments, and include the PX Series of SAS SSDs that provide the superior performance and capacity required by enterprise and hyper-converged environments, including the ZD6300 Series that offers up to 7.68TB of 2.5″ form factor storage with native dual-port NVMe protocol, and the BG Series — the smallest PCIe NVMe SSD in production and designed as either a server boot drive or client drive.

Toshiba MG Series HDDKudos, Toshiba!  Best of luck in 2017 and beyond.



  1. blank

    They should be. when Seagate had the hd floods and than tried to over price there hds I turned to Toshiba hds and ssds. the canvio external. Still use it now, solid well made.there ssds were chart toppers, and there toggle nand was some of the best in the business western digital always seemed to be merging so they never seemed steady to me.I never could understand why Toshiba was never top dog over Crucial, Intel, Samsung, and they were linked to sandisk and there products are also chart toppers. They should advertise like the big players, because there products might be the best. That’s just my opinion!

    • blank

      Hi Mike,
      Toshiba don’t have money to advertise-if you follow the news they’re as close
      to broke as one can get.
      They bought OCZ to expand their market presence-don’t know how good a
      idea that was-everyone was still-“Friends don’t let friends OCZ”
      They have allways been big in the OEM market,I think nearly all the Phison
      SSD’s out there are made by Toshiba and re-labelled by sellers.

      When everyone moved to TLC Samsung and Sandisk with ultra2 were the
      only one’s that seemed to get a good grip on it-I’m surprised Toshiba didn’t
      ask their partner Sandisk for help there.
      Once Samsung got their 3D out they are so far ahead of everyone they
      dominate the market.Bics is still MIA.
      Also it don’t help-I think Phison is a bit like the old Sandforce-“using customers
      as crash test dummies”

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