REPORT ANALYSIS AND FINAL THOUGHTS
It’s no exaggeration when we describe receiving countless requests for assistance with respect to mid-2013 MacBook upgrades, all of which resulted in a great deal of frustration to Apple owners. There was no upgrade. This is the downfall of Apple where they want to hold their hardware within their grasps for the sake of revenue, even if it means loss of reputation, and even customers. We believe that Apple could build their systems with today’s standard NVMe protocol, allowing for the swapping of the SSD with that of many 3rd party manufacturers, and still see profits while increasing their reputation substantially. That wasn’t the case with the mid-2013 MBA and still isn’t the case today,
A great deal of credit has to be afforded OWC because the time and effort it takes to provide for a specific segment of Mac owners such as the owners of mid-2013 MacBooks and later, comes with a great deal of financial risk in the products development. They are the only to have this solution and we hope that it fares well for OWC.
Up until this report, the decision to upgrade or replace was a personal issue for me, my admiration for this particular build admittedly being the reason I haven’t bought another. That point of frustration, however, was there as I had to watch my storage capacity continually, constantly removing chunks of files while attending tech events where this MBA has always seen the most use. Having a 1TB SSD in it today, along with an external drive, is a very good feeling indeed.
Ultimately, OWC has opened the market to countless very frustrated Apple customers with a high performing SSD at a decent price and one that has a decent warranty. By also including the upgrade kit, they have enabled complete migration, data transfer and later storage through the original Apple SSD. Complete this with amazing customer support, along with very detailed instructions and videos that demonstrate that anyone can complete this task quickly and easily, and we have a very deserving recipient of our Editor’s Choice!