I concur. The BPX is still a much better value and as you stated. You can get some cheap heat sinks to keep the controller nice and cool for a much cheaper price. It is one of my favorites out atm. It just isnt as good looking at something such as this, NX500, which to some people, matters more.

The performance it delivers is still very good…more performance than what most will ever need. Whoever buys it will simply be focused more on the brand or looks rather than top performance.

What we can say, on the other hand, is that this drive definitely has its place in the market thanks to its combination of both looks and performance”

So you mean it has looks?

I think you are being too kind. An extra $100 for a 400GB drive that performs in the middle of the pack is closer to extortion than a tax.

Seriously, for $210 you can buy a BPX 480GB drive or similar with a cheap heatsink and for the extra $100 saved buy a decent hard drive for archiving needs.

As far as I can see from the numbers this particular drive makes no sense in the market. At an incredibly hefty price for the cooler and the extra onboard circuit components the performance is at best on par with MyDigitalSSD BPX 480.

I do not own a BPX 480 but from other reviews I read its controller runs hot. So for an extra $10 one can purchase a heatsink for it for a net price of about $210. The drive is 480GB costs $100 less than the NX500 and performs incredibly close (sometimes beating NX500 sometimes losing).