'Call of Duty' maker buys 'Candy Crush'

Discussion in 'Off Topic' started by renovation, Nov 4, 2015.

  1. renovation

    renovation Member

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    by shelling out $5.9 billion for the maker of "Candy Crush Saga."
    Activision Blizzard's purchase of King Digital Entertainment will help it keep pace as video gaming continues to move away from TV-connected consoles to smartphones and tablets.

    And it's bound to add new players to Activision's ranks, such as women, who haven't been especially interested in the company's violent games up to now.

    But the move comes at a hefty price, especially for a company that has seen its sales and profit drop in recent years.

    Activision said it sees tremendous potential in the mobile gaming market, predicting it will generate more than $36 billion in revenue by the end of 2015 and grow more than 50 percent by 2019.

    But while people might not mind spending $60 for the latest "Call of Duty" game, many balk at the idea of handing over a few dollars on a game for their smartphone, making it tough to make money off such products.

    Most people play "Candy Crush" for free. The company makes money by charging them for more lives or other extras that allow them to play more often.

    "It's always harder to monetize on mobile, but on the same token you have many more people in mobile," Lord said. He said that if only a small fraction of the millions of people playing a hit game pay for extras, it can be a windfall for the game's owner.
    http://apnews.excite.com/article/201...56006c3a5.html
     
  2. The SSD Guy

    The SSD Guy Administrator Staff Member

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    We never would have believed the value a internet company can attain...
     
  3. PalmerGra

    PalmerGra New Member

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    Thinking Disney paid a comparable amount of money for Star Wars and Lucas Arts just blows my mind. I guess people spend a ton of money in Candy Crush.
     

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