REPORT ANALYSIS AND FINAL THOUGHTS
At first glance, one might overlook the 2013 MacBook Air as just another in the long line of ultras available today. We can even state that there hasn’t been any exterior changes since the last release and cover our eyes in disgust simply because its a….MAC! There has always been a clear ‘line in the sand’ between those on the PC side and those favoring Mac, sort of a Hatfield and McCoy type relationship. When push comes to shove though, this article relies solely on the features that set the 2013 MBA apart from the crowd, features that are somewhat mindblowing by today’s standards.
We failed to mention just how thin it is, backlit lighting, multi-touch oversized glass trackpad, silent island style keyboard, dual USB 3.0 ports or even that the MBA retains an SD card slot where so many others are doing away with this feature. Definitely worthy of mention is that the MBA pictures shown in this report were taken the day prior to writing and this MBA has been handled and thrown around more than most ultras might ever be, yet still retains its ‘brand new’ look and feel.
As much as we can say about such things as the 2013 MBA MPCIe SSD performance, 802.11ac WiFi, ThunderBolt, over 12 hours battery life, and MagSafe 2, Apples key to success here has to be the inclusion and easy installation of Windows via BootCamp. Where many might have thought this to be a crease in the Mac armor, it actually plays out to be a very wise move because it opens the door wide open for those that prefer PC systems. Myself, I use Windows 7 most often for every day tasks where more intensive graphics work is best suited for OSX Mountain Lion. The beauty, of course, is that you can have the system always boot into the OS of your chosing and then move to the other, as needed.
Is Apple’s 2013 MacBook Air the absolute best and untouchable by ultra standards? Right now it definitely is and, for any competitor interested in catching up, they have one heck of a task in front of them. Personally, I don’t see this sort of package being equalled any time soon and, when it happens, you have to know that the MBA will come out with a retina touch screen to sweeten the pot. Even if another could drum up something relatively similar, they would have to also envision an OSX BootCamp variation for the PC and then licencing of just the OS becomes a real headache for the consumer.
Last but not least, pricing remains to play a vital role in purchase and Mac has been able to put all that we see here within the grasp of the typical consumer at less than $1000. I don’t see how anyone could match that with these features. Well, nobody except Samsung of course? Isn’t it a bit unusual that Samsung components form very vital parts of such popular devices as the MBA, MBP iPAD and iPhone, yet they still hold true to their Hatfield and McCoy relationship, costing each other millions in law suits and legal fees each year.